petfölk

A brand identity and name were developed for a new startup - an Airbnb for pets.

With its beginnings in the Danish concept of “hygge”, a suite of patterns and illustrations were developed in combination with a warm and sentimental tone of voice, with the objective of appealing to passionate pet-owners and communicating the idea that “home is a feeling”. 

Along with the brand identity, a web design poster series and packaging were developed for this brief.