cyclecraft

a fresh brand identity for a Bondi institution

Cyclecraft has been supplying Vespa and Piaggio scooters and servicing motorcycles and scooters to residents of Sydney’s east since 1980.

After 40 years on Bondi Road, Cyclecraft’s visual identity was in need of an update. The final logo was inspired by nostalgic traditional sign painting, updated with a fresh, unexpected colour palette drawn from the fit out of the workshop and the iconic red and yellow stripes of the lifesavers flags on Bondi Beach.