wondery

a branding concept for a children’s museum of art and creativity.

A new name and visual identity was developed for a creativity and art museum for children located in San Diego, California.

The 70’s-influenced typeface and colour scheme aim to appeal to the nostalgia of millenial parents, while the rainbow logo both in its complete and deconstructed forms used illustratively across collateral communicate the joy, wonder, freedom and creativity experienced by young visitors to the museum.