dinner pal

this business - delivering nutritious, ready-made meals - needed a unique and memorable brand identity

Dinner Pal delivers weekly meals to busy people to make life easier. With a focus on delicious, nourishing meals and a steadfast commitment to sustainability, Dinner Pal needed a strong, immediately recognisable brand to capture attention and be remembered.

The super minimal colour palette, crafted typographic logo and suite of ingredient icons combine with tongue-in-cheek copywriting to create a brand identity that is unmistakably DP.