bloomville

joyful branding and collateral for a summer-inspired experience museum

Bloomville is a pop-up experience museum at Woodlea Estate, a new suburb on the outskirts of Melbourne.

This summer event - featuring rainbow-coloured spaces, a confetti shower and a pink ping pong table (among other things!) - needed a gorgeous, optimistic brand identity to match. Where better to start that with a multicoloured wordmark and fun, sunny graphics!

This scope of this brief also included development of neon and large-format vinyl graphics for the installations themselves.